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Favor shots get straight to the point, improving the consumption experience of important functional ingredients.  We don’t do wild claims or overstate the severity of your problems, but instead make better for you products that encourage an active lifestyle & healthy habits.


A former high-level athlete with less time to focus on his body, Ben was looking for easy additions to his routine that were legit but wouldn't require sacrifices he was unwilling to make.

Initially pulled toward Apple Cider Vinegar, he discovered how many important ingredients he was not incorporating into his diet, due to an unpleasant consumption experience and confusing messaging. 

So, he got to work -- researching functional ingredients & flavor profiles and setting out to create a set of shots that were equal parts legitimate and drinkable.  Starting locally in DC, Favor shots can now be found in over 30 retailers in the DMV, NYC & LA.


Ben Wheeler - Founder, CEO