Most of the successes I've had in my life have come from identifying a trade-off and making a choice.  Too many choices or trying to have it all has more often than not led me to confusion and/or inaction.  It's been a great struggle for me at varying parts of my life.

This knowledge however has forced me to give a great deal of attention toward condensing wherever possible and striving to 'do less'.  This is an everyday practice that has helped me even out the ratio of activities to actual meaning and progress.  There's a new question that I've been asking myself -- "what's important now?".  So far, it's helped a ton in allowing me to center my focus and move things forward.

Ultimately, this choice overwhelm is why I started Favor in the first place.  The health and wellness market is filled with trends, cure-alls, fancy functional name sets and fads that often conflict with each other.  And business wise, there are countless sales channels to pursue, productivity apps for optimal work and third party services that we could potentially benefit from pursuing.  Luckily, I've been able to harken back to this question and focus on only what's necessary and important right now.

Don't get me wrong, the answer has required a ton of trial and error.  I've had to continually and systematically identify and remove things that aren’t aligned with the Favor purpose or may actually be holding us back instead of helping.  With this however, has come greater clarity that I hope will continue to lead to progress for us.  And ultimately, that's what it's all about - minimum viable progress:  identifying the next goal or milestone and what we can do right now to prepare for it.  

Less but Better is not only how I plan to move Favor forward but it also ties directly into our mission.  We want to provide people with a trustworthy daily health boost in the simplest way possible.  Less but better in this sense speaks not only to our ingredients ingredients and quantity, but also our packaging and messaging.  We want to identify the benefits that people are getting from drinking our shots and take out anything that is not contributing to them.   Sounds simple enough!