Keep The Main Thing The Main Thing

Every once in a while, we like to [briefly] depart from our regularly scheduled product, educational & company ideals info to bring you some slightly deeper content here.

"The main thing is to keep the main thing the main thing."

This was our mantra this week and one we often repeat amongst our team.  Most notably attributed to Stephen Covey, author of Seven Habits of Highly Effective People (a classic in any circle), it in short means to focus on what's truly important -- the main goal.  Why you're doing what you're doing.  Simple in theory, hard outside.

Since starting Favor, this has been something I have continually had to remind myself.  The main thing is growing the business -- if that doesn't happen, nothing else matters.  There are a ton of shiny objects to distract from that (the 30 emails I get daily from people telling me they will grow our Instagram following to 100k with one trick!) -- but selling shots needs to remain the main thing.

How do we apply it to our big picture?  

The main thing for us is creating products that allow people to feel better throughout their day.  Real Ingredients, Truthful Benefits, Simple Consumption.  All the things we do in our day to day need to support this idea.

How do we apply it to the products we put out into the world?

When thinking of a new shot, we toy with many ingredients.  Focus becomes vital.  We choose one main ingredient and one use case, then back everything else out from there.  What is the main purpose of the shot and which ingredient is going to be our hero?

Keep the main thing the main thing.  Easy enough, right?