The Beginnings..
A former high-level athlete, Ben started Favor because he wanted to add some health back into his post-career, overindulgent lifestyle. Experimentation & research led him to discover how much 'good stuff' he wasn't getting into my body - due to a sh***y consumption experience and general overwhelm.
So he started mixing his own daily favors – initially w/ Apple Cider Vinegar – that simplified things and made him feel better when he needed to most.
Recruiting key teammates - Nutritionist, Food Scientist & two former athlete studs - a dream team was formed, with the goal of simplifying this idea of wellness.